Linkedin Sales Navigator vs. Zoominfo SalesOS – 2024 B2B Platform Comparison
Who has the best data, more features and better user-experience? This comparison will look at the B2B data providers Linkedin Sales Navigator and Zoominfo SalesOS to see which solution comes out on top, and if there are better options out there after looking at the strengths and weaknesses of each platform.
Price, Total Addressable Market and Growth Intent
The Difference – Linkedin Sales Navigator vs. Zoominfo SalesOS
When searching for a new B2B data provider, a google search might bring you to one of these companies, Linkedin Sales Navigator (Screenshot on Right) or Zoominfo SalesOS. Looking at these two solutions, you may see that the main difference is Linkedin Sales Navigator is a Social Platform that relies on users to keep their data up-to-date, whereas Zoominfo SalesOS is a data platform that relies on scraping of user data and online sources to resell to it’s users.
In this quick but revealing comparison, there are a few additional differences that immediately stand out..
- Zoominfo has more data. More data can simply mean more records to search through, but you still need to know how accurate the data is and how frequently the data is re-verified. More data does not necessarily mean better data. The more data a company provides, the more they have to work to ensure that data is accurate and re-verify that data, which eats up valuable resources that could be used on the user experience or customer service. Zoominfo (Screenshot on Right), has a re-verification schedule of 6 – 36 months, for Linkedin, that re-verification schedule is solely the responsibility of it’s users. Linkedin advertises that about half of their 303M profiles are actually active and updated. This means that customers using Linkedin Sales Navigator may find their in-mail responses get seen less than 50% of the time.
2. Zoominfo offers intent data. Linkedin does not. Zoominfo offers bid stream intent data, which is one of the more basic intent features available. When someone clicks on an ad of interest, Zoominfo tracks that person and can let you know, with some degree of inaccuracy, what company clicked on the ad. They charge $25K for this add-on. Linkedin’s best feature is simply seeing when someone is looking at your profile or your company profile, which could indicate interest or it could just be someone browsing around.
Key Differentiators – How Linkedin Sales Navigator and Zoominfo SalesOS Differ
- Starting Enterprise Pricing Plans for Linkedin Sales Navigator starts at $1600 per year – Zoominfo Pricing starts at $10000
- Zoominfo Advertises 2B Contacts, Linkedin Advertises 303M Active Profiles.
- Zoominfo will lock you into a yearly contract with a strict 60-day notice needed for termination, otherwise the account will renew at no exceptions. Linkedin has more flexible options with an option to cancel after a year on their Enterprise Advanced Plus subscription.
- Data accuracy varies, Zoominfo’s accuracy is dependent on a 3 year re-verification schedule at the most. Linkedin is dependent upon users to update their own profile.
- Bid-Stream Intent Data offered by Zoominfo SalesOS as an add-on for $25K per year, No Intent Data offered with Linkedin Sales Navigator.
- Training and Customer Support are not included with either solution
- Chrome Extension Available for both Solutions
Linkedin Sales Navigator
Starting Enterprise Pricing per Year/ 1 User
Exports per Year
Free Trial Offered
Mobile Direct Dials Included
Intent Data
Training Included
ZoomInfo
Starting Enterprise Pricing per Year/ 1 User
Exports per Year
Free Trial Offered
Mobile Direct Dials Included
Intent Data
Training Included
Not Impressed? What other options are available?
Interested in comparing other competitors? Here is a breakdown of some of the key differences between Lead411, Seamless.ai, Uplead and Apollo. For a more in-depth look including all features offered. Lead411 comes out on top as the best alternative to Zoominfo SalesOS and Linkedin Sales Navigator
Lead411
Starting Package Price
Starting Enterprise Cost per Year/ 1 User
# of Contacts in Database
Mobile Direct Dials Included
Re-Verification Schedule
Intent Data
# of Technologies Tracked
# of CRM Integrations
Sales Engagement Built-In
Training Included
Apollo
Starting Package Price
Starting Enterprise Cost per Year/ 1 User
# of Contacts in Database
Mobile Direct Dials Included
Re-Verification Schedule
Intent Data
# of Technologies Tracked
# of CRM Integrations
Sales Engagement Built-In
Training Included
Uplead
Starting Package Price
Starting Enterprise Cost per Year/ 1 User
# of Contacts in Database
Mobile Direct Dials Included
Re-Verification Schedule
Intent Data
# of Technologies Tracked
# of CRM Integrations
Sales Engagement Built-In
Training Included
Seamless.ai
Starting Package Price
Starting Enterprise Cost per Year/ 1 User
# of Contacts in Database
Mobile Direct Dials Included
Re-Verification Schedule
Intent Data
# of Technologies Tracked
# of CRM Integrations
Sales Engagement Built-In
Training Included
Why Choose Lead411?
Our sales intelligence tracks key company events that indicate spending and growth. Sell into companies at the perfect time and get to your R.O.I quicker.
Quality Data
The Only Provider With Triple Verified Emails
Email Verification
Live A.I. Research
Re-Verification Schedule
Phone Numbers
Double Verified Direct Dials
Phone prospecting is one of the more labor-intensive activities in the space. Dialing to numbers that are out of date, general information lines or incorrect is not only ineffective, but it’s also incredibly frustrating. You can change all of that. Be more successful with Lead411’s double verified b2b direct dials.
Human Verified
Location Match
Easily Integrate, at the Click of a Button, With More Than 25 CRMs
Have an integration question?
Intent Data
Who We Serve
Sales Services
SaaS & Technology
Recruiting
Success Stories
Great product and value
Search for people or businesses globally
Great information
Lead411 for a decade
Lead411 is an essential part of my business
Lead411 - Contact Information for any industry
Millions of leads at your disposal
Better than Seamless
Integrating with Lead411 can automate processes for marketers