Apollo.io vs. Zoominfo – 2024 B2B Platform Comparison

.Price, Total Addressable Market and Growth Intent

The Difference – Apollo.io vs. Zoominfo 

When searching for a new B2B data provider, a google search might bring you to one of these companies, Apollo.io (Screenshot on Right) or Zoominfo.  On the surface, both companies seem to have good data and offer a fair amount of data and features but when  trialing and using the platforms, you may see a few differences that could motivate your decision either to sign-up with one of these companies or look for a different solution all together.  

In this quick but revealing comparison, there are a few key differences that immediately stand out..  

1. Zoominfo does has more data.  More data can simply mean more records to search through,  but you still need to know how accurate the data is and how frequently the data is re-verified.  The truth is people move around jobs, retire, work from home, get promoted etc., so the data really needs to be on a frequent re-verification schedule.  for Zoominfo (Screenshot on Right), that schedule is 6 – 36 months, for Apollo.io that schedule tends to be between 6-18 months.  In comparison, Lead411’s re-verfification schedule is every 3 months with a 96% accurate rate on verified data.

 2. Zoominfo offers their own proprietary intent data utilizing bidstream data. Bidstream Intent is basically who clicks on ads as they browse the web, and are those ads relevant to your business segmentation.  They charge $25K for this add-on.  Apollo.io offers the same bidstream data via a 3rd party called Foundry.  The Intent works the same as Zoominfo, utilizing ads to show intent. The problem with bidstream data is that the identification of companies that click on those ads is difficult, resulting in inaccuracies.  In addition, there are accidental clicks that get thrown in with what seem to be more valid intent, so it does muddy the waters quite a bit.

Key Differentiators – How Apollo.io and Zoominfo Differ

• Starting Enterprise Pricing Plans for Apollo.io is $4740 per year – Zoominfo Pricing starts at $10000
• Zoominfo Advertises 2B Contacts, Apollo.io Advertises 200M Contacts 
• Each company will lock you into a yearly contract with a strict 60-day notice needed for termination, otherwise the account will renew at no exceptions.
• Data accuracy varies, however Zoominfo has more personal emails and international data.
• Bid-Stream Intent Data offered by Zoominfo as an add-on for $25K per year, Intent through Foundry is offered by Apollo.io on their custom pricing for an additional fee.
• Training and Customer Support are not included with either solution
• Chrome Extension Available for both solutions