12 SMS/TextingStatistics For The Modern SDR
Below is a collection of statistics from various studies that add evidence to SMS/Texting as a viable and consistent outreach tactic:
Across markets, mobile’s use is becoming more commonplace. 52% of business leaders in North America said it’s already a major disruption in their industry ³
The use of text messages at work has increased 62% since 2014 ¹
61% of people recommend contacting them by text message at work ¹
95% of texts from businesses are read within 3 minutes of being sent ¹
People will definitely see what you send them — SMS open rates are as high as 98% ³
The average response time for a text message is only 90 seconds ²
Stats show that 73% of businesses expect their SMS marketing budgets to increase in the next year ³
Despite statistics on mobile’s rise, 65% of brands still don’t have a formal strategy in place for bulk SMS messaging to take advantage of the amount of time we spend on our phones ³
85% of customers prefer receiving text messages over a phone call or email. ³
More people send text messages than own personal computers or landline telephones ³
67% of people would rather text with a business about appointments and scheduling than by email or phone ²
29% of businesses believe SMS campaigns sent between 9 a.m. and noon or noon and 3 p.m. are the most effective. ²
(https://resources.insidesales.com/texting-in-sales/ ¹)(https://learn.g2.com/sms-marketing-statistics ²)(https://www.slicktext.com/blog/2018/11/44-mind-blowing-sms-marketing-and-texting-statistics/ ³)
Recent Posts
Direct Mobile Dials Are Fueling B2B Communication Channels
Time is always a key factor in sales. Whether it is reaching out when a company is going through a growth trend, responding in a timely fashion to an RFP, or reaching out to renew an existing contract; timing can mean the difference between revenue and missed...
Reducing Customer Effort in Today’s Market=Delighting Your Customer
We live in an age where products and services are increasingly similar, and are increasingly based on both our fast paced lifestyle, and all that comes along with it. If you've tried to have a telephone conversation with anyone under 30 years old recently, you can...
You Can Sell With a Strategy and Still Have Fun
The world of sales is full of obstacles and competition. Dealing with potential customers is like a delicate dance, one wrong step and the performance can be ruined. There are ways to move your product or service while keeping this ‘dance’ elegant and in-step. Don’t...