5 Top B2B Sales Books for 2024

Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team.  Finding the best strategies, tip, tricks and formulas for more successful sales conversations can be challenging but these top 5 B2B sales books for 2023 are perfect examples of what works and are worth a read or listen.

1. Hook Point: How to Stand Out in a 3-Second World by Brendan Kane

A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.

There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

Luckily, Brendan Kane, an out of the box thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. 

2. Tech-Powered Sales: Achieve Superhuman Sales Skills by Justin Michael, Tony Hughes, et al.

In tough markets and with more people working remotely, creating a quality b2b sales leads database in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success.

Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results.

 3. Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop

 Your product is great. So why is marketing it so hard?

Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, b2b sales leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

4.  The Pricing Roadmap: How to Design B2B SaaS Pricing Models That your Customers Will Love

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses. Ulrik Lehrskov-Schmidt highlights the keys to a pricing roadmap.

The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:

• Create packaging that makes your chief of sales high-five your chief of product
• Pick pricing metrics that drive demand and expansion
• Tap into every part of your customers’ budget
• Validate new pricing before launch and migrate old customers

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, pre-revenue venture, or an established market leader.

5. Marketing, Sales and Service with A.I. – Creating an Incredible User Experience at Every Touchpoint by Steve Kaplan

In the rapidly evolving digital era, delivering exceptional user experiences at every touchpoint is vital for businesses to remain competitive.

“Marketing, Sales and Service with AI” is an insightful guide that demonstrates how artificial intelligence (AI) can be leveraged to create unparalleled customer experiences, boost sales, and strengthen brand loyalty.

This groundbreaking book by Steve Kaplan takes you on a journey through the revolutionary impact AI has on marketing, sales, and customer service!

Through real-life examples and case studies, you’ll learn how innovative companies are using AI to personalize marketing campaigns, streamline sales processes, and enhance customer support.

Conclusion:

At Lead411, we are always striving to help our customers sell, research and utilize b2b data in more effective ways.  Regardless of your companies B2B sales strategy, these top publications for 2023 can serve as a guide toward a better sales process and ultimately more revenue.  Check them out when you have the time, they are worth the read/listen.

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