Are you researching your inbound prospects?
Do you reach out immediately to strike when the iron is hot?
Do you research the company so you can put your best foot forward?
You should be doing both!
Here is a list of things you should be checking into before reaching out to learn more about your inbound prospect.
- Look up the company persona: what do they do? What do they offer? Who are their customers and what value do they provide?
- What is the size of the company? This will give you an idea of what kind of sales cycle you may be dealing with. Larger corporations tend to have more departments involved, resulting in a longer sales cycle. Be sure and ask what their time frame is for making a decision, this will give you an idea of whether or not they are moving quickly in their research phase.
- How is the company doing? Are they on a growth path? Are they hiring? Did they just get funded or just release an IPO?
- Does the company fit your ICP? Can you give examples of other companies similar to this one that you have helped?
- Is the contact that reached out on Linkedin? Do you have anything in common with them? Some of the same connections? What is their title? Are they a decision maker? How long have they been at the company?
If you can find out all of this information and formulate a profile of the lead quickly, the odds of you starting a positive conversation toward a business relationship increase dramatically.
Lead411 is the perfect research platform when you need information to help your inbound sales process. You can find all of the above information in one location, and our data is accurate and re-verified on a regularly scheduled basis so you can be confident in your next communications. Get a personalized product tour today so you can be prepared when the next qualified prospect comes in.
Recent Posts
Supercharge Your B2B Campaigns with Verified Emails in 2024
In the competitive world of B2B marketing, reaching the right audience is crucial for success. While email marketing remains a powerful tool, the effectiveness of your campaigns heavily relies on the quality of your email list. Sending emails to invalid or unverified...
Unlocking the Power of Unlimited B2B Data: Lead411 Leads the Way in 2024
In today's fast-paced business landscape, data has become the currency of success. Organizations rely on accurate, up-to-date information to make informed decisions, identify potential leads, and drive growth. The availability of comprehensive B2B data has transformed...
Best Cold Calling Scripts for B2B Sales in 2024
Cold calling is a common strategy for B2B sales, but success can depend on a variety of factors, including the quality of the script, the target audience, and the skill of the salesperson. Here are some tips and examples of successful cold call scripts for B2B sales:...