7 Best B2B Data Providers for 2025
There are many players in the B2B Data provider market today, which can make it difficult to decide which solution or solutions will work best for a companies needs. Accuracy remains one of the highest determining factors but additional and useful features around data intent, API access and A.I will dominate the field in 2025. As companies move from one B2B data provider or add additional resources, its important to look at each solution and determin
1. Lead411 – One of the most complete solutions on this list, Lead411 offers B2B data that is verified on a regular basis. This solution offers 96% accuracy and a user-friendly interface complete with intent data, to find the best data possible for your ideal customer profile.
Pros
- Advanced filters with data intent
- Direct Numbers Included
- Unlimited Data Subscriptions
- API Access
- License Data out for other Products
Cons
- Limited International Data
- Missing some SMB Data
- No Zapier Integration
2. Zoominfo – One of the most well know solutions out there, Zoominfo has a lot of data but more is not always better. Recently Zoominfo has seen a drastic decrease in revenue, mainly due to pricing their solutions above market value, and more competitors entering the space with better data more accurate data.
Pros
- 600 Million Profiles
- Integrates with popular CRMs
- Segment Based Solutions (i.e. Sales, Marketing, Recruiting)
- Built for International Clients
Cons
- Long Re-Verification Schedule
- Some Data is not valid or out-of-date
- non-transparent pricing
- Some advanced filters are missing
3. Apollo.io – Apollo.io has received several rounds of funding to be included in the B2B data conversation. The platform is an affordable option for those that don’t need to export a lot of data, but want to view contact data. Sales people may enjoy having the ability to reach out with a direct tool like Apollo rather than export to a third party CRM.
Pros
- Call Recording and Email Sequencing
- Email Automation
- Unlimited Email Views
- Low Pricing for Entry-Level Sales
Cons
- Accuracy of some data has been questionable
- Minimal Direct Dials
- Confusing Interface
- Some advanced filters are missing
4. Linkedin Sales Navigator – Linkedin Sales Navigator is a popular B2B data provider because of the social aspect around the platform. There are some deficiencies from other B2B data providers that should be considered when diving into this solution. The most concerning, being that the data is dependent on social profiles to up date data themselves. Currently about 1/2 of the 600M profiles are active which leads to some wasted time and resources.
Pros
- Complete View of Contact Profile
- In Mail Outreach
- Viewable Employee Career Path
Cons
- B2B Data Accuracy less than 60%
- multiple Profiles on Companies and People at times
- In Mail Outreach is not Scalable
- Many advanced filters are missing
5. Lusha– Lusha is mainly an API tool to search and export data to your CRM. Tiered solutions allow more and more options for advanced searches. Advertised as a CCPA and GDPR compliant solution (*most solutions on this list are), Lusha prides itself on data privacy and compliance.
Pros
- CCPA and GDPR Compliant
- API Access
- integrate with most CRMs
Cons
- Limited amount of Data compared to other solutions
- Lower than usual accuracy rates
- Not as User Friendly as other options
6. Uplead – Uplead is a lesser known B2B solution that has been on a more downward slope lately. Many customers have complained about the lack of customer support and out-dated data. They do still have some B2B data that is accurate and it may be an option for single sales teams or companies just getting started with limited budget.
Pros
- Low Entry Cost
- API Access
- integrate with most CRMs via Third-Party Zapier
Cons
- Data Accuracy is questionable
- Platform lacks many features that other solutions have
- Customer Service is nearly non-existent
7. Clearbit – Clearbit is a smaller solution that advertises A.I. assisted data to help enrich CRMs, and find the appropriate B2B data for your business. Mainly focused on data enrichment, Clearbit helps you utilize an API to pull data and update records.
Pros
- 400M Contacts
- Advanced Filter Search
- Re-Verification Frequency
Cons
- Pricing is not transparent
- Missing a lot of small company Data
- Not as User Friendly as other options
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