What Next for Companies After Getting Funded?
During pre-funding, the focus is often entirely on how to raise capital to the extent that the company goes through a vacuum of direction soon after funding. The following tips are on how to stay on course during post-funding:
Take Time to Re-calibrate
It is tempting to start firing on all eight cylinders once there is money in the bank. Having promised your investors growth, the first impulse is to start hiring. However, Inc. advises against this, citing the need to take at least a month to reorganize priorities, adapt, and figure out the next steps.
Hire Differently
Prior to getting funded, most companies hire a generalist because they cannot afford specialists. However, during the growth phase, the company needs skilled staff who focus on one task and do it well rather than employees who can do multiple jobs. These specialists know exactly what solutions/services will produce growth and will save the company a huge amount of research time. Specialists are also open to learning about new products and solutions that fit within their niche set of skills.
Guide the Team
The assumption that a professional will figure out their job is erroneous and destructive. While a specialist’s job is to focus on a singular aspect of the business, it is crucial to help the team keep their sights on the goal and vision. To this end, schedule regular meetings to discuss the implications of raising capital and the steps moving forward.
Hire an Accountant or Position your Existing Financial Department Accordingly
Managing financials is often a distraction for a company that is not in financial services and while doing them yourself is inefficient, not doing them is not an option. Therefore, hiring a professional accountant or ensuring existing staff has “ramp-up growth” experience is necessary to keep track of financial performance and provide investors with specific financial information.
Finally
Remember to consult with your investors when making tactical decisions, and track business performance using open dashboards.
As always, Lead411 tracks recently funded companies. These companies are 10x more likely to be adding solutions/services that you may offer. They are also more likely to hire and utilize a number of different professionals to help them grow. To learn how you can access this data and make a warmer connection to recently funded companies, sign up for a product tour today!
Recent Posts
Sales Tactics: Email isn’t enough, time to pick up the phone
In the sales world, where technology continues to influence how organizations communicate with potential clients, one thing is certain: depending only on email outreach is no longer enough. In today's sales environment, a multi-reach strategy that combines the...
Unleashing Sales Strategies: Dog People vs. Cat People
As long as there have been people, there has been salesmanship. Whether you're trying to sell a service, an idea, or a product, the three pillars of effective persuasion are knowing your target, establishing rapport, and completing the sale. What if, however, we were...
FOMO and Urgency: Optimizing Sales Potential
Two psychological cues have a big impact in the ever-changing field of sales: the Sense of Urgency and the Fear of Missing Out (FOMO). Businesses can succeed more if they recognize their importance and deliberately include them into the sales process. Let's examine...