The Hidden Dangers of Bad B2B Data In the world of B2B (business-to-business) marketing and sales, data is often referred to as the lifeblood of success. Accurate and high-quality data fuels decision-making, shapes strategies, and empowers companies to connect with...
A.I. (ChatGPT) vs. Human Generated Subject Line Experiment – Who Wins? ChatGPT has gained incredibly quick popularity amongst marketing and sales pioneers looking for the next big thing to help reduce time in creating content, answering questions, and saving...
How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. And that figure has been declining steadily for the past three years. But why? Perhaps there’s a lot of generalized advice in the...
Growth Intent and Lead Scoring Combined give Sales Teams a Huge Advantage It’s no mystery that leads need to be nurtured through the sales funnel in order to keep them warm and moving forward. Colder leads need more time, as the intent of the relationship needs to be...
Buyer Intent Best Practices: How to Build a Successful Buyer Intent Process You know buyer intent is important. Successful companies are using it, and you want in. So what are the first steps to get the most out of buyer intent data? This brief overview will...
The Great Resignation – Re-Verification of Data is more Important than Ever , evenThis year has been an unprecedented time for employers as they struggle to maintain a full workforce. Some media outlets are calling it the Great Resignation as people are leaving...
