Lusha vs. Zoominfo – A 2024 B2B Platform Comparison

Price, Total Addressable Market and Growth Intent

The Difference – Lusha vs. Zoominfo 

Pricing:

ZoomInfo: ZoomInfo typically offers tiered pricing plans based on the scale of data access and features required by the user. It’s known to be relatively high-priced compared to some competitors.

Lusha: Lusha is often considered more affordable compared to ZoomInfo. It offers flexible pricing options, including pay-as-you-go credits and subscription plans tailored to individual or team needs.

Data Accuracy:

ZoomInfo: , ZoomInfo maintains a vast database of business contacts and company information, which can be difficult to keep up-to-date.  Data is usually re-verified every 6 to 24 months.

Lusha: Lusha also focuses on data accuracy, leveraging multiple sources and verification methods. However, some users report occasional inaccuracies, especially for niche industries or less common contacts.

Total Addressable Market (TAM):

ZoomInfo: ZoomInfo targets a broad TAM, serving businesses of all sizes across various industries globally. Its extensive database covers millions of companies in various countries, making it ideal for customers who sell into other countries.

Lusha: While Lusha also caters to a wide range of industries and company sizes, its TAM might be slightly narrower compared to ZoomInfo due to differences in data coverage and scale.

Growth Intent Options:

ZoomInfo: ZoomInfo offers various growth intent options, including intent data integration with marketing automation platforms, personalized outreach tools, and advanced analytics to identify potential leads and opportunities.  Their Intent is based mostly on bid-stream intent, which is advertising click based data.

Lusha: Lusha provides growth intent features such as lead enrichment, contact validation, and prospecting tools to help users identify and engage with prospects effectively. However, its range of growth intent options are more limited.

Key Differentiators – How Lusha and Zoominfo Differ

• Starting Enterprise Pricing Plans for Lusha is $3120 per year – Zoominfo Pricing starts at $10000
• Zoominfo Advertises 2B Contacts, Lusha Advertises 60M Contacts
• Each company will lock you into a yearly contract with a strict 60-day notice needed for termination, otherwise the account will renew at no exceptions.
• Data accuracy varies, however Zoominfo has more personal emails and international data.
• Bid-Stream Intent Data offered by Zoominfo as an add-on for $25K per year, Lusha does not offer traditional intent data like but has some independent indicators that are similar to Intent Data.
• Training and Customer Support are not included with either solution
• Chrome Extension Available for both solutions