*UPDATED* ZoomInfo Pricing, Alternatives and Comparisons for 2025!
We did extensive research online to find out the cost of ZoomInfo pricing per month per user for their online subscriptions and API. This Article will answer the following questions:
What is ZoomInfo Pricing?
In a nutshell, ZoomInfo Pricing plans start at $15,000 a year for up to 3 users with 5,000 credits.
Our research team has spent hours researching to find out the cost of ZoomInfo in 2025 as Zoominfo keeps their pricing behind a sales firewall. We looked at Reddit, Quora, RevGenius and the RevOps Slack Channel to figure how much ZoomInfo costs. It appears that most ZoomInfo Sales Reps initially quote the price listed above. A ZoomInfo Sales Rep stated that in one of his comments on Reddit. ZoomInfo prospects and existing users also publicly disclosed the pricing they have received online. See the chart to the right that shows all the different price quotes we found. As you can see, Zoominfo pricing varies and they do not have an unlimited b2b data option like Lead411. You can find a list of companies like Zoominfo here as well.
Cost
Credits
Seats
Cost Per Credit
Cost Per Seat
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What is ZoomInfo’s Pricing on Reddit?
- In 2022 on reddit, a ZoomInfo Rep stated, “I work at ZI… Pricing generally starts at $15k/yr for 3 seats for the professional plan. No single user deals.” [1]
- In another 2022 thread, a current ZoomInfo user stated they pay over $140,000 per year for their ZoomInfo subscription which included over 100 seats and over 2.4M credits/ business contacts with all of the features and functionality. [2]
- In the same thread as above, a current ZoomInfo customer stated “40k/year for 2k credits/user/month, 180k bulk zoominfo credits/year, 12 seats” which is over $3K per seat/year.[2]
- In 2019, a current ZoomInfo customer stated their price to be roughly $12,000 for 4 seats and 19,000 credits/contacts. So it appears pricing hasn’t changed much, if any. [3]
- The lowest price mentioned was in 2017 which was $1,800 for 1 user and 1,000 contacts, but according the ZoomInfo rep mentioned in the top of this section, the minimum price is now $15K. [4]
How much does ZoomInfo cost per month?
The average cost of ZoomInfo pricing per user is $250 a month. This is calculated by averaging the cost per seat above within our table( inlcuding professional, advanced, basic and elite plans). The cost per number of credit starts around $0.85 per lead. Obviously the price depends on how many seats and credits you would need based on the size of your sales and marketing teams. As with Clearbit’s pricing, generally the price will go down as the # of seats/credits goes up.
What is ZoomInfo’s pricing in 2025?
ZoomInfo’s offers pricing in 2025 appears to start at $15,000 per year. From what we have read we don’t believe ZoomInfo’s pricing has changed much in comparison to 2020, 2021 or 2022.
What is ZoomInfo’s api pricing?
From what we read on Reddit from an ex ZoomInfo Rep, it appears that ZoomInfo’s API starts at $50K/year. We believe this to be for prospecting and lead generation, not just enrichment. See the comment “I worked there for 4+ years and only ever sold 1 enterprise api” here. ZoomInfo’s enrichment API starts at $5,000/year within the Hubspot App Marketplace which helps with contact enrichment.
ZoomInfo: Navigating Challenges in the Data Marketplace
ZoomInfo has established itself as a key player in the business intelligence and data marketplace, providing sales and marketing professionals with valuable insights and leads. However, as the landscape of data providers evolves, ZoomInfo faces several significant challenges that threaten its market position. This article explores the struggles ZoomInfo is encountering, including competition from emerging players, issues with data accuracy, pricing pressures, regulatory challenges, and shifting customer expectations.
1. Increasing Competition
One of the most prominent challenges for ZoomInfo is the increasing competition from both established companies and emerging startups. While ZoomInfo has built a strong reputation, it now contends with various alternatives that appeal to different segments of the market.
Emerging Competitors
Companies like Lead411, Clearbit, and UpLead have begun to carve out niches that directly compete with ZoomInfo. These competitors often emphasize affordability, user-friendly interfaces, and tailored solutions that resonate with small to medium-sized businesses (SMBs). As these alternatives gain traction, ZoomInfo risks losing customers who may find more accessible or cost-effective solutions.
Market Saturation
The business intelligence sector is becoming saturated, with numerous platforms offering similar features. In such a crowded market, differentiating itself becomes increasingly challenging for ZoomInfo. This saturation can lead to price wars and diminished margins, further complicating its competitive positioning.
2. Data Accuracy Issues
While ZoomInfo has built a reputation for robust data offerings, the company has faced criticism regarding data accuracy. In a field where the integrity of information is paramount, any lapses can severely impact customer trust and loyalty.
Data Quality Concerns
Users have reported instances of outdated or incorrect contact information, which can lead to wasted resources and ineffective marketing campaigns. As businesses depend on accurate data for lead generation and customer engagement, any perception of data inaccuracy can drive clients toward competitors that prioritize real-time updates and human verification.
Transparency Challenges
Another issue is the lack of transparency in how ZoomInfo sources and verifies its data. In an environment where businesses are increasingly concerned about data ethics, clients expect clarity regarding the origins and quality of the information they purchase. Without addressing these concerns, ZoomInfo risks alienating potential customers who prioritize ethical data practices.
3. Pricing Pressures
ZoomInfo’s pricing model has been a point of contention among customers, particularly small and mid-sized businesses. While its premium offerings are robust, the costs can be prohibitive for many organizations, leading to dissatisfaction and exploration of alternatives.
High Subscription Costs
ZoomInfo’s subscription fees can be daunting, especially for smaller companies that may not have the budget to justify such an investment. As competitors offer more affordable options, many businesses are tempted to switch, seeking platforms that deliver similar value without the steep price tag.
Value Perception
As customers evaluate the return on investment (ROI) from their ZoomInfo subscriptions, any perceived lack of value can lead to churn. If clients believe they can achieve similar results with a less expensive alternative, they are likely to reassess their loyalty to ZoomInfo. This pressure on pricing could force ZoomInfo to reconsider its pricing strategy, potentially affecting profitability.
4. Regulatory Challenges
The data marketplace is becoming increasingly complex, especially as regulatory frameworks evolve. Issues surrounding data privacy and compliance present significant challenges for ZoomInfo.
Data Privacy Regulations
With regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States, companies like ZoomInfo must navigate a labyrinth of compliance requirements. Failing to adhere to these regulations can lead to significant legal and financial repercussions.
Consumer Trust and Ethical Data Use
As consumers become more aware of data privacy concerns, companies that do not prioritize ethical data usage risk losing trust. ZoomInfo must not only comply with regulations but also foster a culture of transparency and responsibility in its data practices. Addressing these issues proactively is essential to maintaining customer loyalty in an era of heightened scrutiny.
5. Shifting Customer Expectations
Customer expectations are evolving rapidly in the data marketplace. As organizations become more data-savvy, they demand not only high-quality information but also innovative features and personalized experiences.
Demand for Real-Time Insights
Today’s businesses require real-time insights that can adapt to changing market conditions. Customers expect their data providers to offer tools that not only supply information but also analyze it and provide actionable insights. If ZoomInfo cannot keep pace with these demands, it risks losing relevance in a market that increasingly values agility and responsiveness.
Personalization and Customization
In a competitive landscape, customers are looking for tailored solutions that meet their unique needs. While ZoomInfo offers various features, it may not provide the level of customization that smaller businesses or niche markets desire. Competitors that focus on personalization could attract customers seeking a more tailored experience.
6. Integration Challenges
As businesses adopt a wide range of tools and platforms, seamless integration becomes a critical factor in choosing a data provider. ZoomInfo has made strides in integrating with various CRM and marketing automation systems, but challenges remain.
Compatibility Issues
If ZoomInfo’s platform does not integrate smoothly with the tools that clients already use, it can create friction in workflows. Companies may prefer competitors that offer better integration capabilities, leading to potential losses for ZoomInfo.
User Experience Concerns
The overall user experience is crucial for adoption and retention. If users find the integration process cumbersome or the platform difficult to navigate, they may seek alternatives that offer a more streamlined experience. Ensuring that the onboarding process is intuitive and effective is vital for retaining customers.
7. Brand Perception and Customer Loyalty
Brand perception plays a significant role in customer loyalty, and ZoomInfo faces challenges in maintaining its reputation amid increasing competition and criticism.
Market Reputation
Negative reviews regarding data accuracy or customer support can damage ZoomInfo’s brand reputation. In the digital age, potential customers often rely on online reviews and testimonials to guide their purchasing decisions. If ZoomInfo cannot address negative feedback effectively, it may struggle to attract new clients.
Building Trust
Customer loyalty is built on trust, and any perception of inconsistencies in service or data quality can undermine this trust. ZoomInfo must prioritize transparency and actively communicate its efforts to improve data accuracy and customer support.
8. Adapting to Technological Change
The rapid pace of technological advancement presents both opportunities and challenges for ZoomInfo. As new technologies emerge, the company must adapt to remain competitive.
Artificial Intelligence and Automation
While ZoomInfo has made investments in AI and automation, the company must continuously innovate to leverage these technologies effectively. Competitors that excel in using AI to provide deeper insights or automate processes may gain an advantage, attracting clients who prioritize cutting-edge solutions.
Staying Relevant
In a fast-changing technological landscape, staying relevant is crucial. ZoomInfo must invest in research and development to explore new features and services that can meet the evolving needs of its customers. Failing to do so could result in losing ground to more innovative competitors.
9. Customer Retention Strategies
As the competition heats up, ZoomInfo must focus on customer retention to maintain its market share. Implementing effective strategies is crucial to reducing churn and fostering long-term relationships.
Enhanced Customer Support
Improving customer support services can significantly impact retention. By providing timely and effective assistance, ZoomInfo can enhance the overall customer experience. Investing in training support staff to be knowledgeable and responsive will build trust and loyalty among clients.
Engagement and Feedback Mechanisms
Establishing mechanisms for regular customer feedback is vital for understanding client needs and addressing pain points. By actively engaging customers and incorporating their feedback into product development, ZoomInfo can enhance its offerings and demonstrate a commitment to client satisfaction.
A Path Forward
While ZoomInfo has established itself as a leader in the business intelligence and data marketplace, it faces a multitude of challenges that threaten its position. Increasing competition, data accuracy issues, pricing pressures, regulatory hurdles, and shifting customer expectations all contribute to a complex landscape that requires strategic adaptation.
To navigate these challenges, ZoomInfo must prioritize data integrity, enhance customer support, and invest in technology and innovation. By addressing these issues proactively, the company can strengthen its position and maintain customer loyalty in a competitive environment because there are many zoominfo alternatives out there. Ultimately, adapting to the evolving needs of the market and prioritizing transparency and ethical data practices will be crucial for ZoomInfo’s long-term success in the data marketplace.
